We took the Vermicompost brand from struggling to find clients to signing high-ticket clients!
I have goosebumps saying this. But here we are.
A little backstory:
- For starters, I wanted to learn something new.
- I’m a people person, I just really had to be there.
- It was a super informal event, or, as we say, an expo!
- I loved a specific kiosk. It was so purely drawing me.
- Went up to them, & it turned out to be a vermicompost brand.
And guess what?
I closed the deal.
Here’s how:
- I just asked in the middle of the conversation, casually, “Do you guys have a website?” – “Do you have an online presence?”
It would either be a Yes or a No.
The founder was a biotechnologist. She indicated straight toward wisdom.
She said NO.
She didn’t have a website.
She didn’t have an online presence.
But she wanted to build one.
But, here’s what she wanted me to know:
- Vermicompost is a low-ticket area in the market.
- Building an online presence would be a steep risk.
- They weren’t doing as well in business as they were supposed to.
What I understood?:
“Vermicomposting is laborious, difficult, and tiring. But in contrast to how difficult the job is, things in the market sell for less than half the work. That’s how low-ticket brands emerge. It’s not their fault, but the immediate market.”
Here’s the solution:
- Built them a website
- Used Online advertising
- Used Organic marketing
- Community Engagement
- Used a User-Centric Design
- Focused on the value proposition
- Brand Identity (logo, color palette, typography, brand guidelines)
Results?
That’s where I had goosebumps. Her revenue has now boosted by 77% alone through building a personal brand. She now has social media handles that promote her work, give a behind-the-scenes, and help reach people just via the website.
Here are a few pieces of advice:
- Don’t Fear Risks
- Online presence is vital
- Keep Learning and Adapting
- User-Centric Approach Matters
Also, don’t forget to celebrate when you get results for things you didn’t anticipate.
PS: Which brand did you recently help?
What did the achieve with your advice/work?
